The photography process doesn’t necessarily end once you snap that amazing shot. Nowadays, post production is just as much part of the creative process as taking the photo itself. Photo editing softwareis another tool in the ever expanding options of a modern photographer.
Post processing is an important aspect of advertising photography. For advertisers, those last few touches make all the difference to the message they want to convey to their target audience. It can easily be the difference between a failed campaign and a runaway success.
Read On To Learn The Various Post Processing Techniques Used To Enhance Images For Advertising In Print Or Online.
Crop and Resize:
The simplest form of post production involves, cropping image more closely around the subject. This could be to adjust the image for the available advertising space for post processing Advertising. Though, other uses for this technique are to increase focus on a particular product element or to remove background distractions.
Reposition and Layers:
Sometimes the desired image will be difficult or impossible to achieve normally. By repositioning objects within the picture or combining multiple photos, a striking image can be made. This can be a really fun process, where only your imagination is the limiting factor in what can be achieved.
Text and Borders:
To complete an advertising image, a slogan or message might be added in post production. A new layer will be created to integrate the text with the image. Other digital additions might also be made, such as borders or highlights .
Remove Imperfections:
Even the best photographers can struggle to capture an image in the exact way that is needed. But through the magic of post processing, imperfections are removed, and blemishes disappear.
Colour correction is an often used technique to make small or large adjustments to the colour composition of an image. Adjusting colours isn’t the only use for colour correction post processing. Use it to balance the tones of different image elements and remove imperfections such as wrinkles in clothing.
In environmental shots you have less control over the conditions, so adjusting exposure in the editing process can fix some issues in post processing.
Background Adjustment in Post Processing Advertising:
The backdrop used during the photo shoot doesn’t have to be the final one that is published. Make small tweaks to the background by adding blur effects, darken or lighten the scene and changing the colour saturation in post processing. In some cases the background is changed completely and swapped out with another image.
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